Hong-May Cheng is Partner at Simon-Kucher, based in Amsterdam. With over 20 years of experience, Hong-May has dedicated his entire consulting career to strategic marketing and commercial excellence. Hong-May in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.
In these areas he develops and leads large projects, acts as sounding board and sparring partner for clients, is a writer of numerous articles and is a regular speaker at seminars and in-company sessions. From the hub in Amsterdam, Hong-May performs his consulting work across Europe.