Olaf Acker leads the Digital services practice of PwC Strategy& in Europe, Middle East and Africa. He has over 16 years of strategy consulting experience serving global clients. Before joining PwC, Olaf worked for several years in the interactive media and financial services industries. Olaf led a number of large-scale digital transformation programs in the communications and technology segments and delivered digital strategies for multiple clients in the energy, utilities and chemicals industry sectors. He has a passion for leveraging technology to change the way people work, interact with customers and (r-)evolutionize B2B businesses.