Vincent Braams* is a Partner at Vendis. Prior to associating with Vendis, Vincent served for five years as CEO of Amsterdam-based Smartwares. Before taking that position, Vincent worked for 6 years with Nestlé in various roles of which Managing Director for the German Coffee and Confectionary business was his last one. Prior to Nestlé, Vincent spend the first 11 years of his career with FrieslandCampina in various marketing, sales and general management roles. Vincent holds an MBA from Erasmus University in Rotterdam and a bachelor in business administration from the same university.