Terra Firma is one of Europe’s leading private equity firms. We raise long-term capital from a wide range of investors to buy and transform businesses in order to create value for our stakeholders. Terra Firma was established by Guy Hands in 1994, originally as Nomura International’s Principal Finance Group (PFG). Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change. We search for opportunities which have been overlooked. We actively seek out investments in sectors which may be out of favour and in businesses which have been under-managed or under-capitalised. We think and act long-term. We invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire. We control and are actively involved in all our portfolio businesses.